Facebook's rival Twitter has been labeling Trump's tweets, including false claims he made about mail-in ballots. Earlier this month we communicated to Facebook that we were unhappy with their stance on hate speech. It's unclear how much revenue Facebook will lose from the ad boycott. Patagonia, another outdoor apparel brand, pulled advertising on Facebook and Instagram on June 21 as part of the boycott. ", "We do not believe that Facebook is effectively managing violent and divisive speech on their platform," the company said. In 2019, Unilever ranked 30th, spending an estimated $42.4 million on Facebook ads. Some businesses, such as Coca-Cola and Starbucks, say they're pausing advertising not only on Facebook but on other social networks too, such as Twitter. Facebook under pressure as advertisers pause campaigns, We asked Trump supporters to show us their Facebook feeds, Watch this former exec compare Facebook to Big Tobacco, Facebook exec explains the company's US election actions, Misleading videos shared by Republicans get millions of views, Under questioning, Zuckerberg admits Instagram was a 'competitor', Congresswoman grills Facebook CEO on copying competitors, Zuckerberg blasts Trump administration for worsening pandemic, Facebook meeting 'disappointing,' says ad boycott organizer, Facebook removes Trump ads 'for violating our policy against organized hate', He quit Facebook over Zuckerberg's handling of Trump posts.

The company spent an estimated $46.5 million on Facebook advertising in 2019. Smucker, JanSport, Kay Jewelers, Kind Snacks, Lego, Levi's, Lululemon, Magnolia Pictures, Mars, Merck, Merrell, Microsoft, Molson Coors, Mozilla, North Face, Patagonia, Pepsi, Pete's Coffee, Pfizer, Puma, Reebok, REI, Samuel Adams, SAP, Schwinn, Sesame Workshop, Siemens, Six Flags, SodaStream, Starbucks, Target, Truly, Unilever, Vans, Verizon, Volkswagen, White Castle and Zales. Clorox said Monday it will pause advertising on Facebook and Instagram through the end of the year. Creating expert teams to review identity-based hateful content and harassment. "We hope this collective action helps catalyze positive change and accountability, and we will evaluate our advertising approach beyond July as we await Facebook's response.".


", "As of July 1st we will pause all paid advertising on Facebook and Instagram in the United States as part of the, "We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate.". Allum, for one, is confident that for at least some of the bigger brands participating, the boycott could be a good chance to start fresh and work toward a Facebook-free advertising future.


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