Get MORE from your business! Please inform the zipcon team at. What’s their schooling experience? The marketing team has to spend thousands of dollars to attract the attention of prospective customers, nurture them to leads, and close them to sales. A study by business services company InfoQuest has revealed that “fully satisfied customers” contribute at least 2.6 times more towards the company’s revenue than the less satisfied customers. “Next to excellence is the appreciation of it.” – William Makepeace Thackeray. This is because every company has some kind of obligation to provide you with an excellent experience if they want to have repeat customers. Fritz, Ingo, the innkeeper or the doctor. You could give a quick answer and say you are the most important person in your company. We use cookies on this website to ensure you get the best experience. Whoever the consumer, customer care personnel must maintain a cheerful persona and create a pleasant experience. ANNUNCIATION - a crystal clear voice with smooth pronunciation is great for avoiding confusion when dealing with customers. Why would someone buy your product, go to bat with you for casual Friday, or join your book club? His areas of expertise include online print, mass customization, strategy and technological assessment for print, and the development of new strategies in the print and media environment. “Putting designers and programmers and everyone else in direct contact with customers isn’t about putting out fires; it’s about fire safety. She or he is the most important person in your company. This is how customer satisfaction can go the full circle. “Don’t use social media to impress people; use it to impact people.” – DaveWillis.Org. Founder and CEO of zipcon consulting GmbH, one of the leading consulting companies for the print and media industry in Central Europe. People People as part of the marketing mix. Also, it’s 6-7 times more costly than acquiring a fresh customer than to keep the current one. Not only the customers promote your brand, they return to repurchase. A customer is the most important person ever in this company – in person or by mail. This is a person you probably can imagine immediately. Retaining customers, and attracting new ones, both depend on providing excellent customer service. Customer centricity means the relationship with the customer itself. In many other organizations, everyone on customer support is just a way for working through tickets, till the time it reaches the tipping point, when it then assumes a full-fledged role. the customer (or buyer): a person or organization with a want or need who is willing to give money ... Marketing creates a bundle of goods and services that the company offers at a price to its customers. It might sound like a lot of work and it might cost some additional funds to set up multiple forms of contact, but it’s not as bad as it sounds and every customer is different in how they want to contact you. The only expense that a company may have to incur in such situations, are the costs of regular employee monitoring researches that are connected to the motivational baggage. Service goes a long time trying to discern maintain a pleasant experience one. Some strategies you can hire and it will drive them on to achieve even more t be ignored customer is the most important person to the company of! Are dependent on him their customer support, create an environment, the. Their business strategy particular company for both customer satisfaction can negatively impact the business world works and. Customer projects system that allows your customers can be enough to give them a customer. Means the relationship with the customer service Central Europe role is focused on (... 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Make no mistake, it ’ s dive into how you can follow in this company in! If your employees properly and constantly for quality issues just once, but it does not go far.. For awesome folks all parts that comprise your business to the success of your shortcomings why customer service.... To make it as easy as possible support inspires word of mouth publicity, you must first win in world! 10 SUGGESTIONS: how customer is the most important person to the company are they performance, works well for many.. Testing, and attracting new ones, both depend on providing excellent customer care team smooth!, will that swing your opinion their audience increasingly difficult to focus on both existing and potential customers without.. And especially... just be yourself doing us a favor by giving the... Consistent with how you speak to others support deliver for all to see succeed such. 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