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Williams’s output slowed in the following years, and dramatic shifts across the entertainment industry shrank his once-massive budgets.
Black culture has always been popular culture, but hip-hop wasn’t always embraced in the same manner. Williams worked with artists he genuinely believed in. Yooo I know I know, but these are classic man. Some show Williams photographing Left Eye for a book that was never released, but he says he hopes the world will finally see it before next year. Networks like MTV and BET began adding their names to the lower-left credits graphic, bringing them out of anonymity. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. He experienced a resurgence during the middle of the decade, utilizing a split-screen letterbox method that he eventually abandoned because, as he told MTV in 2006, his approach was imitated so often that it went “beyond being flattering.” There’s a reason his Instagram account looks so familiar: the originals he shares there were widely and frequently copied elsewhere. Hype Williams Has the Best Nostalgia Account on Instagram. Diva’s Daily Dirt: Jeezy is getting his own Weekly Talk Show!
Williams’s most grandiose videos affirmed hip-hop and R&B’s success as the new millennium approached. adapting Busta Rhymes’s animated personality into a live-action cartoon on acid, monochromatic video he shot for Craig Mack’s “Flava in Ya Ear” remix, were shot at the brand new Frank Gehry-designed Guggenheim Museum, Diddy’s famed Gatsby-esque White Parties in the Hamptons, Williams, Jay-Z and Damon Dash during friendlier times, and, of course, Diddy himself. The Instagram reinvigoration is the latest arc in a storied career that gave hip-hop and R&B videos groundbreaking flair as the genres ballooned into what is now pop music, globally. An image from Biggie’s “One More Chance” remix video shoot includes a story: While Diddy was directing it, he was across town editing Usher’s “Think of You.” Aaliyah, meanwhile, is a constant presence. An image from the set of Brandy’s vibrant 1995 video for “Sittin’ Up in My Room” captures the singer, then just a teenager a year into her music career. In addition to the photos, many of which were taken by director of photography Luis Perez, Williams also shares memories about the experiences.