Log in here. That said, both Google and Facebook will continue to be massively profitable even with double-digit revenue drops.
Facebook's ad revenue will continue to increase this year, despite the growing number of brands pulling ad campaigns amid the coronavirus pandemic. Facebook’s main social network logged 2.7 billion monthly active users in the period, according to a statement Thursday, compared with the 2.63 billion average estimate of analysts polled by Bloomberg. Get a daily newsletter packed with stats about trends affecting your industry. since. Facebook's advertiser boycott is gaining steam: Last Friday, Unilever became the largest company to commit to pulling ad spend on the platform — and not just for July, as the boycott calls for, but for the rest of 2020.
More than 1,000 advertisers, from Verizon Communications Inc. to Coca-Cola Co., pulled promotions from Facebook starting in July. By clicking ‘Sign up’, you agree to be contacted by Insider Inc. and its affiliates and accept our. Net US digital ad revenues at Facebook will increase by 4.9% this year to $31.43 billion. For the overall U.S. ad biz, Cowen & Co. cut revenue estimates by $44 billion for 2020, to $212 billion for the year — down 11% year over year and down 17% versus the firm’s prior forecast (of $256 billion). Amazon's net US digital ad revenues is forecasted to grow 23.5% to $12.75 billion, a decrease of about $920 million from eMarleter's earlier forecast. Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. The following is a preview of one Media, Advertising, and Marketing forecast. This is a 3% increase from 2018 (Source: Facebook). For context, we've already revised down our 2020 Facebook ad revenue estimates due to the coronavirus. Sign up for Chart of the Day.
Insider Intelligence publishes thousands of research reports, charts, and forecasts on the Media, Advertising, and Marketing industry. While these moves are unlikely to make a dent in Facebook's ad business, the campaign's potentially broad uptake could lead to more pressure from consumers in the future about companies' ad spending practices. A significant portion of Facebook's ad revenues are "driven by a long tail of smaller advertisers for whom there is no other real option for advertising in terms of reach, targeting, and attribution," he added. Subscriber
© Copyright 2020 Variety Media, LLC, a subsidiary of Penske Business Media, LLC. Facebook’s problems are “short-term and not structural, as FB has a good track record of managing advertiser concerns,” Mizuho Securities analyst James Lee wrote in a note to investors before the report. Earlier this month, we covered consumers' growing desire to see brands taking action during the Black Lives Matter protests, such as making donations or commitments to more diverse hiring practices.
Google will see its U.S. digital ad revenue fall more than 5% this year – a massive shift from eMarketer's pre-COVID estimate that its ad revenue would increase 13% in 2020. Want to get insights like this, plus more, to your inbox each day?
There's been a similar brand flight on TV: Two weeks ago, Disney, T-Mobile, and Papa John's pulled advertising during Tucker Carlson Tonight on Fox News after Carlson made comments against the Black Lives Matter movement.
We've written in recent weeks about Facebook's resilience to past scandals and how the company's reach makes it difficult to quit the platform for good: "Many marketers just want to find the best value for their ad dollars, and Facebook's targeting and broad reach make it a necessary part of their ad buy," said eMarketer principal analyst Debra Aho Williamson. UAE Plans to Send Spacecraft to Moon to Help Diversify Econo... Google Makes Data Pledge to Win EU Nod for Fitbit Deal.