Me being from Atlanta, I have always wanted to get a Hawks jersey but I have never pulled the trigger based on how they looked. “Now more than ever, it’s important for Atlantans to come together. This was an organization that had always had great uniforms in the past. The shorts of both uniforms feature the iconic Evo logo on both legs with the club’s new secondary ‘Hawks’ wordmark appearing at the mid-section of the waistband.
From the triangle “Feather Pattern” being sublimated on each uniform to the usage of “Volt” green as a secondary color and even to the promise of wearing mismatched jerseys and shorts for games, it was clear that those old uniforms were designed more for what was going on in the current moment instead of being designed to stand the test of time. I’m not sure which one is my favorite because they are in a three way tie in my mind right now.
The retro colorway can be seen on the Hawks' three signature uniform styles—the Association, Icon and Statement editions.
SPORTS ILLUSTRATED is a registered trademark of ABG-SI LLC. The team will begin wearing these uniforms to start the 2020-21 season.
With our new uniforms, we wanted to usher in a new golden era of Hawks Basketball while embracing the rich history and legacy of basketball in our great city,” said Atlanta Hawks & State Farm Arena CEO Steve Koonin. With the guidance of our ownership team and the talents of our brand creative and merchandising teams led by Shirley Zhang and Amy Serino working alongside our Nike design partners, we have found a sweet spot of classic and modern for the future of the franchise. In addition to the uniforms, the team also released new primary and secondary logos along with new ‘Atlanta Hawks’ wordmarks. Fortunately for those fans, there’s no need to squint at these uniforms since the Hawks have emphatically returned to their classic color scheme with their latest uniform offering.
LEGACY YELLOW: This signature color is an homage to the golden era of Hawks basketball. The striping pattern going down the sides of the jerseys and shorts is unique since they chose to fill in the middle stripe with a yellow stripe. This new look will stand the test of time and exemplifies our brand mantra, forever True to Atlanta,” said Melissa Proctor, Atlanta Hawks & State Farm Arena Chief Marketing Officer. Their new uniforms include the colors torch red…
Ever since 2011, I have been blogging about logos and uniforms. Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article. The block lettering appears to be a reference to the team’s uniform from the late 1970s-early 1980s, while the drop-shadowed numbers appear to be a nod to some uniforms from the 1960s.