The history of caffeination in Korea is long and winding, beginning with a tragic king who became the country‘s first coffee lover while fleeing in wartime.

Euromonitor puts Japan fourth, but it’s fair to say the market is growing. Coffee nerds will geek out when they see the shelves of equipment at many of the shops below, and with enough luggage space, it can all be yours! She knew the perfect place to take me, and it wasn’t even a coffee shop. PROSPECTS Coffee sees performance stabilise. Having seen significant growth in the early part of the review period, coffee saw volumes and value fall from the peak registered in 2016, though it remained the largest category in hot drinks in Japan in 2019. She writes for Conde Nast Traveler, AFAR, Forbes Travel Guide, and Fodor’s guidebooks. The first coffee house or café in Japan, named Kahiichakan, was established by Nishimura Tsurukichi in 1888 with the idea of  “doing something for the younger generation by opening a coffeehouse, which would be a space to share knowledge, a social salon where ordinary people, students and youth could gather”. x��8����"QDR�Hܢ@O��(��n.�CwG�6b[YY�i���̐�H�#kQ4q�!9�����n���t��{���ͮ~^������χǏ�����v��}s���՗�~\}y����b%�T�ǯ�?�U�����4/V��W��ϟ�����������ϟ~t$1 �H�%+��Td9`�����_\������ǿ����Z����>�������O�Ҧ�x�?�����V �_��f�0x��׵�Iվ��Z��t�_���R(lj'��R�E����u�Dr�p�M��qgy!��B���=w`"��=H��� ܴ��Zd:�d��

<> When you consider the other voices from Tottori (including two other people in that video) that are either ambivalent or fond of Starbucks-esque cafés, you can see the range of adaptations different companies have made to survive since Kahiichakan. The first coffee shop was

Aya Francisco. You can get coffee almost anywhere in Japan, from big chains like Doutor (not particularly recommended!)

For example, the train stop Doutor breed often has cheap food and little variety, while the Ecelsior Café is a happy medium of price, taste, and convenience. While listening to the chanson, I longed for exotic lands. What is responsible for the coffee boom? Renoir isn’t so small, but flocks around Kanto and is known for prioritizing plug-in and wireless access for patrons. Merry White, author of Coffee Life in Japan, writes, “At different times in the past 120 years the Japanese café has offered more than coffee … and private solace, [but], depending on the era… cafés have provided what the city dweller needs” (30). To take us deeper into the world of third wave coffee in Japan, we spoke with Tokyo-based American Eric Tessier. Kahiichakan was the beginning of the public love affair between smoking tobacco and drinking coffee. Coffee first reached the country via Yemen in the 17th century.

%���� Kotha & Schilling. The first shop opened in 1888 and was called Kahiichakan. In 2006, the company hired Tommy Lee Jones to be their spokesman. Liquor, soft drink, food, and cigarette companies all making canned coffee. Coffee didn’t really surge in popularity until after World War II, when Japan could resume imports. ²

University of Washington, Business School of Administration class discussion materials, 1997. After a particularly long day of listening to atomic bomb survivor testimony for my Fulbright research, I turned to my translator Kanade who already knew what I was going to ask. Smithsonian Media, n.d. A few of the popular Japanese canned coffee brands are Boss (produced by Suntory), Georgia (produced by Coca-Cola), Nescafe (produced by Nestlé), and Roots (produced by Japan Tobacco). Although many specialty coffee shops in Japan put a spin on industrial-chic design (concrete floors, reclaimed wood, little color), Trunk has bright pendant lights, a cheery tiled counter, and a rainbow of dishware. According to corporate legend , Ueshima Tadao, president of Ueshima Coffee Company, was late for a train, but obligated to return the glass bottle of coffee-flavored milk he’d been drinking. Some Japanese, often older folks, appreciate the pairing of coffee and tobacco. My own kanji-by-kanji interpretation of the word is whacky and off-point, “caffeine savor store”, while the more sensible Makiko Itoh says that it literally means “tea tasting shop.” She describes it as a no-rush place to grab a bite and something to drink.



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